Frequently Asked Questions
There are many questions you may be asking yourself on how Internet Marketing works; here are some of the most popular ones as well as the answers. And if we miss your favorite, please contact us and we'll be happy to help.
General
I have a Website and tried Internet Marketing without much success. Can you tell me why?
This could be due to a number of reasons, from the design of your Website to lack of qualified leads generated by unqualified "clicks". Clicks may cost you money, while qualified visitors can make your business grow. If you want to know more about how to design a high impact/low investment campaign, please contact us for a FREE needs analysis and recommendation.
PPC or SEO, which is better for my business?
We don't think of one as being better than the other, we think of them as compliments of each other. While SEM gives you quick results it does cost per click; and while SEO does not cost per click it takes some time to see results. We suggest that every business should use both tools to market on the internet because in doing so, their opportunities of getting qualified visitors and conversions will grow significantly better than by using only one approach.
How important is it to have a well-designed Website?
A well-designed website is very important to both PPC and SEO. Your website must convey the type of business that you are, the goods and services you provide and, most important, the reason why the customer should choose you over a competitor. It should be noted that well-designed does not always mean that your website should have lots of "bells and whistles". Simple websites can be very effective if structured properly. And last but not least, make sure that you give the visitors a convenient way for them to contact you.
What are search keywords?
Keywords are the word or series of words used by those searching the internet for information. We will create a custom keyword list for your business based on your needs.
Pay Per Click (PPC)
What is PPC?
Pay Per Click helps your company generate more business by increasing your website's visibility in search engine result pages through the use of paid listings. This is done by a complex system of bidding on keywords, with the best placement going to the smartest bidders.
Can I do it myself?
Yes, you can. If you are able to devote considerable time and effort to create and manage your campaigns in the various Search Engines. This takes not only time and effort but considerable knowledge of how to improve your website's relevance as well as other factors to the search engines. Most businesses have found that they can save money and get better results by working with a company like ours which specializes in internet marketing, this will allow you more time to devote to all the other areas of your business that require your attention.
How much should I invest to get results?
Start by determining how much revenue and profit you want to generate in a given time period. We suggest a period of at least three months in order to allow the advertising campaign to have enough impact on your potential customers. Based on your average revenue per transaction, calculate how many transactions you will need to cover your investment and make a profit, then decide how big an investment you want to make in order to meet your revenue and profit goals.
Most of my business is local. Can I just target people near to my business?
Yes, we can market your business locally by targeting a geographic area as small as a zip code. We will work with you to determine the appropriate geographic area or areas to target.
Should my Internet Marketing plan include alternative sites in which to place my ads, like Facebook, MySpace or Twitter?
Yes, as long as the content of the ad is such that it will generate interest from visitors to that site. These sites are growing in popularity and it is important to have this terrific marketing tool at your disposal.
How will I know that my ad is getting responses?
Our search marketing campaigns include periodic reports that will allow you to see how the campaign is working. These reports will contain valuable information for you to see if the responses are giving you a good ROI.
Where will my ads appear on the Internet?
The goal of a well-executed search engine marketing campaign is to have your ad appear on the first page of the top search engine sites. Paid ads appear at the top or the right hand side of the search results page. Additionally, many of the search engines offer ad placements on websites they own or have partnered with. Where you ad is placed on these sites is at the discretion of the Website owner.
Search Engine Optimization (SEO)
What is SEO?
Search Engine Optimization helps your company generate more business by increasing your websites' visibility in search engine result pages through the use of organic listings. The earlier your site appears on the page, the more visitors you will receive and you don't have to pay for each click since all your investment is devoted to optimization.
How do I know if my Website needs optimization?
Is your website showing up where you want it to in the organic search results? If the answer is no then our answer is yes, your Website needs optimization. Optimization is a very important process and we highly recommend you look for professional advice to help you with the proper optimization of your Website.