Local Internet Marketing
Great news! Local website marketing is alive and well. Now more than ever, you can afford to market your business locally in the fastest growing and most powerful of all media, the Internet. The Internet has leveled the playing field so that local businesses websites are able to compete with much larger companies in your line of business on the local level.
The Internet has made it possible for local advertisers, with well designed local websites, to be listed on search engine results pages (SERP) alongside regional and national advertisers, and draw potential customers that are actively searching for your products or services.
Being on the Internet is critical to your local marketing success, since approximately 90% of all Americans search the Internet for local business websites when ready to purchase a product or service. If you are not there when they are ready to buy, your local competitors will be happy to help them.
Now that this terrific advertising vehicle is available to local advertisers at an affordable price, improving your Internet search engine relevance on local searches is critical to the success of your business!
The investment needed to be effective in Internet local search advertising is small in comparison to more “traditional” local media. Here's an example:
| Media (medium size market like Kansas City used as example) | Investment (est.) |
|---|---|
| Radio: Two week radio campaign using one radio station | $4,000 - $8,000 |
| TV: Two week TV campaign including production | $7,500 - $10,000 |
| Newspaper: Four week 1/8 page Newspaper ad per week | $6,000 - $12,000 |
| Internet: One Year local search marketing PPC campaign | $6,000 - $8,500 |
| Internet: SEO of existing ten (10) page website | $2,000 - $3,000 |
If your total advertising budget is less than $12,000 per year, the best way to reach your potential customers effectively and cost efficiently, is by implementing a local Internet search marketing strategy. Additionally, even if your budget is large enough to use conventional media the right way, adding an Internet marketing component to your campaign will pay great dividends. A case could also be made to reallocate some of your budget to include Internet marketing without increasing the annual investment amount. Contact NetAlly for an analysis of your media plan.
NetAlly will custom design a local Internet marketing plan to improve your relevance to search engines, by building and/or optimizing your website with the latest available tools, as well as by designing a PPC campaign to ensure your business improves its chances to be found on page one of Google and other prominent search engines.
To learn more about how you can reach more potential local customers and save money, please contact us.